The cryptocurrency exchange Binance signed an agreement with the Recording Academy of the United States and became an official partner of the 64th annual Grammy Awards.
“The Grammy Awards will be the beginning of our partnership with the Recording Academy to bring a new blockchain experience and all the great features of Web3 technology to the entertainment industry.” Binance co-founder Yi He.Binance co-founder Yi He
As part of the agreement, Binance partnered with the 64 Grammy Awards and Grammy Week. During the year, the company will continue its partnership with the Recording Academy and will provide various Web 3.0 technology solutions to participants in organizations and events.
In the future, the parties will disclose additional details of cooperation.
The 64th annual Grammy Awards will take place on April 3, 2022, in full format at the MGM Grand Garden Arena in Las Vegas.
Binance actively promotes its brand among music fans. Are we looking forward to more collaborations? We’ll see…